We were asked to create a new brand for the Scapula Institute, a richly supported research and educational institute dedicated to the study of shoulder girdle (scapula) injuries.

They were in great need of a rebrand in order to be perceived as a more cutting edge forward thinking organisation, aimed at physicians and patients that have questions relating to fractures of the scapular shoulder girdle. 

The result was a colourful and abstract take on the scapula, showing the main injury zones over laced in a simplistic transparent lozenge.
The brand logo was expanded out across full guidelines, a brochure, various literature and a website template.

The team can now spearhead the company with confidence that they are seen as the modern forward thinking organisation it truly deserves to be.

https://www.etalgroup.org/

Creative Direction
Design
Print Ready Artwork