Exclaim Clothing Brand

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The client came to us needing an exciting street wear brand aimed at a fashion conscious youth market for 8 to 14 year old boys and girls, to reflect who they are, what they do and what their values are. The brand called EXCLA!M needed to be cool, ethical, sustainable and promote confidence and general wellbeing through fun, sports, passion and friendships. “Exclaimers want to wear clothes that reflect who they are, make them feel confident and comfortable as well as being well made and ethically produced”. We created a strong but loose statement logo with a defined skater feel, to harmonise with the fearless and confident ethics of the brand.