We were asked to create a unique label with a strong focus on product provenance and family. A father and his daughters being the main theme: Don Picco e Figlie®. This comes in two variants: Italian Spiced Rum and Italian Pink Grapefruit Rum, and is the first Italian Spiced Rum on the market. The distinctive die cut window in the label makes a spotlight on the rum liquid, combined with a subtle tactile finish to give the bottle unique stand out to match the smooth flavours of the spirit, expertly blended, aged and spiced in Valle d'Aosta, Italy.

Creative Direction
Design
Print Ready Artwork